GAME CHANGE
BURGER KING
What The Fire Took Away, The Fire Rewarded. - at Lürzer's Archive, issue 232.
On Gamer’s Day, we traded burnt-out computer parts for delicious Whoppers.
Every gamer has feared seeing their electronics catch fire, and for some, that fear becomes a reality. The problem is that many of these devices end up either tucked away at home or without proper disposal. Brazil is the 5th country that produces the most electronic waste, but about 85% of Brazilians have obsolete electronics at home that they don't use and don't know what to do with.
When it comes to fire, Burger King® is in the game. Understanding this difficulty as an opportunity to get closer to the gaming public (and, incidentally, make a difference in the proper disposal of electronics), the fast-food chain saw the signature of its sandwiches - every burger is flame-grilled - the answer that transforms this negative experience of the public into a positive balance. In this case, if the fire took it, it also rewards it.
2024
Agency: Jotacom / Creative Direction: Matheus Mendes, Fellipe Camarossi / Art Direction: Beatriz Ottaiano, Gabriel Souza, Raissa Maia / Copywriting: Marcus Perrone, Marcelo Passos / Motion: Victor Cardoso, Bruno Ramos, João Paes / Head of Content: Brunno Maceno / Account Executive: Simone Bispo / Content Manager: Marcela Felix, Eduardo Loures, Lucas Duarte, Natalia Rodrigues