BLOODY HEINZ
HEINZ
A new Bloody Mary made with Heinz.
Finally, Gaga came to Brazil. And as an undeniable opportunity for any brand, Heinz found the perfect opening.
“Bloody Mary” is one of the pop diva’s biggest hits. It’s also a cocktail that carries Heinz’s greatest asset: tomato.
Partnering with one of Copacabana’s most iconic bars, the beach where the concert took place, we created an exclusive drink for the occasion, with an extravagance worthy of the star of the night.
2025.
AGENCY: Jotacom / VP: Luiz Felipe Barella / CD: Matheus Mendes, Felipe Camarossi / AD: Kadu Mendes / Copywriters: Isabel Cassab, Marcus Perrone / Account Executive: Tatiana Garduzi Matias