HEINZ SCARY-THRU
HEINZ FT. PATTIES BURGER
Half Scare House. Half Drive-Thru. Totally Immersive.
By blending classic haunted house nights with drive-thrus, the favorite after-party of those celebrating Halloween, Heinz found the perfect opportunity to launch its long-awaited Mayo Halloween.
The activation brought together sampling and brand experience, in partnership with Patties Burger, one of São Paulo’s most iconic burger joints.
Exclusively on Halloween night, Patties Burger opened its doors late with special menu items and the distribution of Mayo Halloween to all customers, with one condition: a few scares in exchange.
2025.
AGENCY: Jotacom / VP: Luiz Felipe Barella / CD: Matheus Mendes, Felipe Camarossi / AD: Kadu Mendes, Raissa Maia / Account Executive: Tatiana Garduzi Matias / Videocase: Lumos / Production: Limón