LUCKY SHIRTS
HEINZ

Turning Heinz stains into lucky charms.

You're watching your favorite national team play a lukewarm match while grabbing a bite. Suddenly, a drop of Heinz lands on your jersey. Just like that... GOAL.

You can call it a coincidence, but that's how lucky jerseys are born: marked by extraordinary moments - and by Heinz.












2025
AGENCY: Jotacom / VP: Fabio Mello, Luiz Felipe Barella / CD: Matheus Mendes, Felipe Camarossi / AD: Kadu Mendes, Beatriz Ottaiano / Copywriters: Isabel Cassab, Marcus Perrone / Account Executive: Tatiana Garduzi Matias / Videocase: Rising Directors