VALE PRA VOCÊ
iFOOD BENEFÍCIOS
A campaign created to show that time is the most valuable asset anyone can have.
With the iFood Benefícios card, C-level executives gain the freedom to invest in their hobbies, spend time with their families, and enjoy the moments that truly matter.
We positioned iFood Benefícios as a key partner for HR teams, bringing practicality and flexibility to companies, and well-being to people. A campaign that connects brands, leaders, and employees through something simple and essential: better quality of life.
“Vale pra você” means “It’s worth it for you,” while “vale” has a double meaning: it can mean “worth,” but in Brazil, it’s also commonly used as a shorthand for employee benefits like food allowances.
2024
Agency: Jotacom / Creative Direction: Luiz Felipe Barrella, João Zatoni / Art Direction: Luiz Lima, Bruno Boscolo, Kadu Mendes / Production: Moonheist