EMPTY IN THE CHEST
YOUNG LIONS 2022 SHORTLIST
Young Lions Brazil (2022)_shortlist selected
AD: Ayrton Bená
A FIFA mod designed to get men talking about grief
Accordingly the blog Vamos falar sobre o luto (Let’s talk about grief), men are harder to talk about grief than women.
For the award digital briefing, the blog asked the competitors to find ways to get closer to the men community and show that this subject can be discussed in many ways and they are there for it, so we invented a FIFA mod dedicated for streamers, creating a literal empty in the chest and removing team crests in the game.