AD: Ayrton Bená
Young Lions Brazil (2025)_shortlist selected
Amstel Ultra is Amstel’s low‑carb brew for the health‑minded crowd.
It’s made for people who hit the gym, run, or ride—but still want their post‑workout beer and hangout time.
This year, Amstel threw down a challenge: dream up digital experiences that speak the same language as this crew—fun, social, and plugged into the tech they love.
Our game plan? Find an insight that screams “Amstel” while living smack in the middle of the apps and gadgets runners and cyclists already can’t live without.